Digital Marketing & Social Media Expert - Bridgegap Careers

Digital Marketing & Social Media Expert

Full Time
  • Post Date: November 8, 2019
  • Apply Before: November 30, 2019
  • Offered Salary Competitive Remuneration
  • Career Level Officer
  • Experience 2 Years
  • Gender Both
  • Industry Services
  • Qualification Bachelor Degree
Job Description

Oasis Africa Consulting Limited – Our client, a diversified solution provider with a broad portfolio in Power Generation, Electrical Infrastructures, Industrial Equipment, Elevators & Escalators, Home appliances and HVAC is currently beefing up its team.

Job Description

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

  • BS/MS Degree in Marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience in SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary and Benefits
Pay/benefits are competitive based on industry standards.