Country Brand Manager - Bridgegap Careers

Country Brand Manager

Commission
  • Post Date: March 13, 2019
  • Apply Before: March 22, 2019
  • Offered Salary Competitive Remuneration
  • Career Level Manager
  • Experience 7 Years
  • Gender Both
  • Industry Healthcare
  • Qualification Bachelor Degree
Job Description

Pfizer – Good health is vital to all of us, and finding sustainable solutions to the most pressing health care challenges of our world cannot wait. That’s why we at Pfizer are committed to applying science and our global resources to improve health and well-being at every stage of life. We strive to provide access to safe, effective and affordable medicines and related health care services to the people who need them.

Position Summary

Development of all marketing and promotional activities for the allocated brands and portfolios, with the main objective of ensuring that the best strategies and tools are made available to all customer facing colleagues, that allows for maximum patient impact.

Ensure that the strategies encompass all sectors (private & public) and channels of distribution.

Responsibilities

Financial:

Deliver on revenue and IBA of brands and portfolios within the scope of management:

Ensure high integrity and accuracy of forecasts

Ensure mitigation plans are developed, as required, to reach financial objectives

Work with GSC (SA demand planning) to optimize brand forecasts and reduce obsolescence

Manage expense budgets:

DME Budgets (Direct Marketing Expenses/ including A&P) -Set up; monitor and track ROI of marketing expenditure and programs

Manage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)

Brand/TA/Channel management, strategy and tactical plan development:

Development of strategies, promotional campaigns and programs, through maximizing customer insights and ensuring maximum patient impact:

Align to global strategies as appropriate

Provide accurate analysis of data for each brand, to support proposed strategy

Ensure the brands are being managed according to life cycle requirements

Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels (eg: script generation at doctor level, retail messaging etc)

Develop plans and core materials in line with the tactical plan (supporting the channel strategies):

Drive cross-functional brand leadership through the core brand team

Take accountibility for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeously

Review pricing and make recommendations for yearly SEP increases; tender opportunities and price reduction – depending on market dynamics, working closely with H&V (Health and Value function, who oversee pricing)

Advance proposals for major strategy change to senior management

Alignment across functions and stakeholder management:

Align key internal stakeholders – medical, marketing, management, SMS (Sales and Marketing Services), sales, H&V/ Access; Legal and BA – to drive business objectives, develop strategies and tactics for the brand and/ or TA:

Lead the efforts to understand and address opportunities and challenges

Establish effective peer relationships and strong cross-functional collaboration and communication

Collaborate with sales to roll out and drive effective execution of campaigns and programs

Establish and maintain positive relationships with identified opinion leaders (private and public sectors)

Vendor management (in accordance with policy)

Position Responsibilities 

Accountable:

Brand revenue achievement, across all channels

Development of strategy and tactical plans

Delivery of materials and content for customer facing colleagues and channel activities

Brand forecasting

Management of expenses

Vendor management for brand specific initiatives

Compliance

Shared Accountability:

Develop country Op Plan; revenue targets, brand expense allocations, in conjunction with sales and management

Channel marketing (retail/ state KA) – ensure that clear inputs on the customer journey for brands are shared and development of tactics is done.

Long-range demand forecasting with demand planning and manager

Revenue adjustments, as needed for LEs (latest estimates), with sales, business finance and manager

KOL development – in conjunction with sales and medical

On-boarding of new PSRs and identifying upskilling requirements with market changes – training and medical

Education and Experience 

Qualifications:

2 – 5 years pharmaceutical experience

1 – 2 years marketing experience

Bachelor’s degree or equivalent

Proficiency in English

Technical Skills Requirements

Expected Technical skills required and/or preferred.