Analyst, Teen Segment - Bridgegap Careers

Analyst, Teen Segment

Full Time
  • Post Date: August 15, 2019
  • Offered Salary Competitive Remuneration
  • Career Level Others
  • Experience 3 Years
  • Gender Both
  • Industry Telecommunication
  • Qualification Higher National Diploma, Bachelor Degree
Job Description

Job Description

To implement, monitor and report on customer connection, usageand retention initiatives to drive achievement of business objectives for Teensegment of the consumer market

Provide relevant and up to date information to aid properdecision making with the authority limits of the Brand Manager

Provide input into the development of marketing plan that playsa role in effective product development, launch and quality adoption within theTeen segment

Monitor projects and ensure they are delivered to budget and ontime.

Implement marketing strategies and initiatives to driveacquisition, usage and revenue growth of MTNN’s Teen Segment customers.

Manage and coordinate brand promotion, product launch andre-launch from end-to-end.

Develop work implementation plan, ensuring it is in alignmentwith the business strategy of the segment.

Continuously identify, review and monitor demographic profilesof the Teen segment customers

Work with the Teen Segment Manager in the development ofadvertising/communication concepts in support of MTN’s brand buildinginitiatives that can be successfully executed in the Teen market place

Maintain and build the Teen brand through advertising, media andany other marketing means while managing relationship with key media agencieson a daily basis.

Execute Teen Segment growth strategy in conjunction withProduct, Brands and Communication, Digital as well as Value Added Servicesteams

Manage relationship with Finance and ensure funds are availablefor projects in line with budget.

Establish and maintain relationships with key teen influencersand customers

Provide stakeholders with relevant information needed for properand timely evaluation of projects and plans.

Research Industry evolution & competition’s activities inorder to Identify segment specific gaps and Strategies in order to exploit themto MTNNs advantage

Analyze relevant best practices and provide recommendations toSegment Manager, Teen.

Continuously seek self-professional development to sharpenskills and capabilities in a versatile and evolving digital landscape.

Foster active collaboration and relationships with employeesacross all levels and divisions in line with MTN’s VB and values.

Job Condition:   

Normal MTNN working conditions

May be required to work extended hours

Experience &Training 

First degree in any related discipline


Customer contact and understanding of consumers

Marketing plans, advertising materials and product life cyclemonitoring

Experience in Telecommunications Industry/FMCG


Brand management

Project management

Media and Events planning

Minimum qualification    

B.Sc, BA or HND